
Join the exclusive community of independent visionaries. Complete with tools, benefits, and rewards.
Start earning rewards.
Your Patients. Your Brand.


The Visionary Alliance is so much more than a Loyalty Program.
Every day, independent Eye Care Professionals like you work to give people the gift of sight and grow your business. But just because you’re independent doesn’t mean you have to do it alone. As your partner, we created Visionary Alliance. A program designed to strengthen your independence while allowing you to feel connected, supported, and confident to grow your practice your way.
Visionary Alliance Tiers

Insider Benefits
- Access to HOYA Hub
- Access to HOYA Learning Center
- Access to HOYA Marketplace
- Network with other Visionaries

Pro Benefits
- Insider Benefits plus…
- 50% point bonus
- Second Pair Extension
- New Product Trial Sample Lens

Elite Benefits
- Insider and Pro Benefits plus…
- 100% point bonus
- Employee Lens Discount
- VIP Access to Industry Events
Common Questions About Visionary Alliance
Discover how our loyalty program can enhance your practice and reward your dedication to quality eye care.
What is the Visionary Alliance Program?
The Visionary Alliance is a loyalty program designed for independent eye care professionals, offering rewards and resources to support your business growth.
How can I earn rewards?
Earn points by purchasing qualifying HOYA lenses and coatings. The more you buy, the more you earn!
How do I redeem my rewards?
Log into your Visionary Alliance account to view and redeem your rewards directly from your dashboard.
Are there different membership tiers?
Yes, we offer Insider, Pro, and Elite tiers, each with unique benefits and increased rewards as you advance.
How do I enroll in the Visionary Alliance?
Are you enrolled in HOYA HUB? If yes, you are enrolled with your single sign-on – simply click the “login” button above. If you are not enrolled in HOYA HUB, contact your HOYA sales manager for more information. You can also contact your HOYA sales manager for more information or complete the contact form.
Contact Us
We are ready to help you!
Send us an email at VisionaryAlliance@Hoya.com Fill out our contact form and we will connect with you.