HOYA Visionary Alliance™

Join the exclusive community of independent visionaries.

Complete with tools, benefits, and rewards.

Start earning rewards.
Enroll today.

Your Patients. Your Brand.

The Visionary Alliance is so much more than a Loyalty Program.

Every day, independent Eye Care Professionals like you work to give people the gift of sight and grow your business. But just because you’re independent doesn’t mean you have to do it alone. As your partner, we created Visionary Insiders. A program designed to strengthen your independence while allowing you to feel connected, supported, and confident to grow your practice your way.

Visionary Alliance Tiers

As a member of the Visionary Alliance™ program, you'll earn points for every eligible purchase of qualifying HOYA products. All members who join earn points, but as your status increases, so do the benefits and rewards that you unlock.

Insider Benefits

  • Receive Rewards on eligible HOYA products
  • Network with other visionaries
  • Access to HOYA product and technology training modules
  • Plus More

Pro Benefits

  • All the benefits of the Insider level
  • Reward multipliers on eligible HOYA products
  • Guided lens consultation
  • Expert-led webinars
  • Plus More

Elite Benefits

  • All the benefits of the Insider and Pro levels
  • Reward multipliers on eligible HOYA products
  • Advanced access to new product trials
  • Preferred pricing on website and social media management
  • Peer-2-Peer advisory panel membership
  • Plus More

How to Earn.

Earning rewards is easy.

  1. Enroll in the Visionary Program.
  2. Purchase qualifying HOYA branded lenses and coatings.
  3. Provide your patients unmatched optical solutions with HOYA.
  4. Earn Rewards.

For complete program details enroll today or contact your HOYA Territory Manager for more information.

How to Redeem.

Redeeming rewards in the Visionary Alliance is as simple as a click of a button. Enroll. Earn Rewards.

Rewards can be redeemed for direct deposit back into your bank account.

When you win, we win.

Frequently Asked Questions

  • What is the Visionary Alliance Loyalty Program?

    A loyalty program that strengthens your independence and supports you running your business your way. No Contracts required to join and as you grow, so do your rewards and benefits.

  • How do I earn Visionary Alliance rewards?

    Order any qualifying HOYA branded lens design with premium anti-reflective coating from any HOYA laboratory to earn points. Purchases must be made from Visionary Alliance reward eligible price lists. Please contact your HOYA sales manager for more information.

  • What is the duration of the Visionary Alliance rewards?

    Visionary Alliance runs annually from January 1 – December 31.

  • How do I enroll in the Visionary Alliance?

    Are you enrolled in HOYA HUB? If yes, you are enrolled with your single sign-on – simply hit the “login” button above! You need to accept terms and conditions to begin growing with HOYA. If you are not enrolled in HOYA HUB, then simply hit the “enroll” button above and fill out your information to get your username and password within 24 hours. You can also contact your HOYA sales manager for more information.

  • How do I enroll in the Visionary Alliance if I am not a HOYA customer?

    The Visionary Alliance is for all HOYA customers. No restrictions other than you must be a current customer. Please Click Here to have a sales manager reach out to get you signed up with HOYA.

  • How do I access my rewards?

    Login to www.visionaryalliance.com to view your dashboards, benefits available to you, and to redeem your rewards.

  • How do I know what benefit tier in which I am currently qualified?

    Login to www.visionaryalliance.com to view your tier status and how close you are to the next milestone!

  • What are the Visionary Alliance tiers?

    Insider, Pro and Elite. Each tier earns reward points and unlocks value-added services.

  • Are there additional benefits to the program?

    Yes, as loyalty increases, so do the benefits.


We are ready to help you!

Send us an email at VisionaryAlliance@Hoya.com
Fill out our contact form and we will connect with you.